Picture this: you have just started your own business, and while you have spread the word amongst your friends and family, you are hoping that more people find out about your products and services so you can gain some long-term revenue. Naturally, you want to promote your products and services to the largest possible audience, so you have set up a website to start attracting more customers.But people are having trouble finding your site: when they go on Google to search the type of services that you offer, your site gets lost in the thousands of results that turn up. How do you get your business to the top of the list?
For any business with an online presence, here is where the crucial importance of SEO kicks in. SEO, or search engine optimization, is the process that makes your website more visible in a search engine’s results. While search engines have paid search ads, SEO helps out with whatever shows up on their results list otherwise. These results are often referred to as “free,” “editorial,” “organic,” “natural” or “earned.”
Major search engines that you are probably familiar with — such as Google, Yahoo, or Bing — list their results in a hierarchy of relevance. Whatever sites the search engine decides are the most relevant to users’ needs will be shown first on their list.
So, it is absolutely crucial to have good SEO practices in today’s digital age. Any of your competitors who have more effective SEO than yours will be placed higher on a search engine’s results list, andwill be likely to attract more visitors — and more revenue.
How do you make sure Google and other search engines will show your site? You will need to know common search terms, so you can understand the best words and phrases to help build your SEO rank. These words and phrases will serve as keywords, which should be strategically placed throughout the important parts of your website. It is also incredibly beneficial to have other sites link to your own. This shows Google and other search engines that additional websites trust and rely on you for information, making you more relevant for their users.
SEO is far from a simple process — there remains much more intricate, behind the scenes work necessary to get your website ranked as high as possible. While search engines use mathematical algorithms to measure the relevancy of your site, prominent search engines do not reveal which exact algorithms they use. So, since there is no way of knowing the precise method that Google uses to rank its search results, it is pertinent for websites to rely on professional opinions about how to optimize themselves. Cornerstone Group of Companies offers a wide variety of SEO services that will increase the amount of visitors to your site. Cornerstone offers SEO Consultants, whose technical knowledge and use of SEO tools — such as Google Keyword Planner, Google Analytics, Google Tag Manager and Google Search Console — will help improve your site’s rankings. However, since SEO cannot dramatically increase overnight, Cornerstone also recommends Search-Engine Pay per click, to help your site in the short-term period while our experts work to optimize it.
For more information on how Cornerstone can serve your needs, visit their website here.