Once invited to set up a booth for public events, you have to grab the chance and say yes right away. Whether this event is big or small, this is a chance for you to advertise your business for free. You can have the chance to set up banners, distribute flyers, get to know your target audience and even sell your products on the spot. This is an opportunity that doesn’t come often. For someone like you running a small business, this is such a huge boost. Therefore, you have to make the most out of the opportunity and look for events where you can set up a booth. Some of them might ask you to be a sponsor, and it is perfectly fine. You know that you will be getting a lot out of the said event.
Find the right spot
It is important that before you agree to set up a booth, you are given a perfect spot. You don’t want to have a booth where people can’t even come closer and know more about your company. The perfect spot could be near the entrance or next to unpopular booths. If you are placed next to popular companies or in really crowded places, no one will come to you at all.
Send a lot of people
You must also remove some of the employees from your main office and send them to the booths. You need to have people who can talk directly to the target audience. There should be someone handing out flyers and brochures. You must also have people moving around the venue wearing your company shirt and donning company accessories or logos. You have to go full force on this event so that other people will feel that you really are giving emphasis to promoting your business.
Thank the organizers
Whether it is a sporting event or a grand launch, you must be there. If you don’t grab the chance, other companies will definitely do it. After the event, you can thank the organizers for inviting you. It is also good if you bring more samples of your products so that you can give them to other members of the organizing team. It is good that you make them feel appreciated. For sure, they will be organizing more activities in the future. You must be invited again. Establishing a good relationship is a must.
To prepare for the big event, you must start leaflet printing, brochure printing and designing pop up banners now. You must also have exhibition stands if possible. As long as you partner with the best printing companies, you are assured of great results. Check out http://www.eazy-print.co.uk for more information.