Making a brochure is often a task that we do halfheartedly at best, and without the right knowledge and information. We think that there is a sort of ‘standard format’ to follow for brochure printing, and we should just go with the flow. But the reality is much more different than this. When you make a brochure, you should make it so that it stands out from the crowd and not be like everyone else’s. So how do you do this? Well, start by not making these common brochure mistakes.
Make only one type of brochure
If you think you have done your job just by making one type of brochure for your company, think again. You cannot just survive on one generic brochure – you need a brochure for different scenarios and situations, and for different purposes as well. For instance, there are different types (and purposes) for brochures: for points of sale, direct marketing and mailing campaigns, responses to inquiries, and sales or technical support. And if you have more than one product, you should have a brochure for every product you have. This isn’t about being reckless with your budget – it’s about making sure you have an enhanced marketing effort and can target more specific audiences.
Write only about your enterprise – what you do, how great you are, etc.
Admit it – most brochures you have probably seen have one thing in common: they are filled to the brim with information about the company itself – the company’s history, its accomplishments, its staff, its principles, its mission and vision, and the list goes on. But this type of brochure can only serve to bore your customers, and what then? You want a brochure that can pique your customers’ interest, and this can only come by telling your customers what you can do for them – how your product or service can help them and improve their lives in many ways. For instance, if you have a web design service, you can always mention in your brochure that you are one of the most experienced web design firms in the southeast. But whilst this is entirely your prerogative, what does it do for your customer? You would be better off saying something like ‘You can improve your website and have utmost control over it’ so your customers will know right away that you have something to offer them.
Forget a call-to-action
Even if you have the best brochure imaginable with all the right content and graphics and what-not, if you don’t have a call-to-action, your brochure will be useless. Always include a call-to-action with your brochure, be it an invitation to visit your website or give you a ring, a special offer or free trial if they visit or sign up, and more.
At the end of the day, a good brochure should be made carefully, with the above pointers in mind. And finally, only make use of a reputable brochure printing service which can give you what you have asked for and can even exceed your expectations.