Digital marketing is steadily becoming a dominant form of marketing compared to the methods employed of years past. Businesses who wish to brand themselves in the market realise that digital marketing is where this is at. For 2016, there are several digital marketing trends to get on board with.
Design an App
More and more businesses are designing apps that go along with their business ethos. Whether this app provides consumers with the option of purchasing items online, or is an app simply to stay connected with a business, it is vital that companies utilise these. Google App Indexing is utilising the apps of businesses as a way to index these businesses to consumers. Meaning that if your app is designed right and is beneficial to consumers, it could result in a higher ranking, allowing you to attract even more users.
Though when businesses think of digital marketing, they may think of personally getting involved, there is going to be more automated marketing in 2016. There are several programmes out there designed to help businesses send automated emails and reminders to consumers. These types of programmes can allow a marketer to spend less time on their campaign once these are initially set up. This does allow a company to stay on top of these requests, while also allowing them to branch out into other marketing methods.
Make a Video
Video ads have been around for years, but within the last year or so, they have greatly increased. For 2016, these video ads are going to become a foundation for digital marketing for many businesses. A video allows for a targeted approach to your demographic, while being a cost effective way to get your message out there. Starting this year, many social media channels, along with Google, are doing more to include video advertisements in search engines, and give businesses more options in terms of how to develop these video ads.
Market Towards Wearable Devices
One trend in 2016 that is new this year, is having to market your website, advertisements and the like towards those who are wearing their digital devices. The introduction of such things like the Apple Watch means that businesses are having to take into consideration the size of these devices to reach their audiences. And the number of users of these devices is expected to increase throughout the year, meaning it will become a main point to address for businesses.
A Mobile Optimised Site is a Must
For years, businesses have heard they need to ensure their website is mobile optimised. However, that is even more true in 2016. Now, Google is giving better ratings to business who have a mobilised website, versus those businesses who do not. This means that your ratings in Google could be affected, which is something you cannot afford to happen.
The digital marketing trends for 2016 are ones in which a representative of a personal brand or company account must listen to. With the amount of information that is easily accessible online, your business will have to fight for a chance to be heard above the noise and if you fail to lead with a digital marketing strategy, you will not have a chance at being at the top of your industry.